Program Description
The Marketing Management program is designed to provide the student with job-entry skills for a wide range of possible positions in the fields of Marketing and Management. These positions include retailing, advertising, sales and management, wholesaling, product development, public relations, and marketing research.

A career in marketing management is ideal for people who possess good leadership qualities and have the ability to work well with others. In the Marketing Management program, students are introduced to management courses such as retail management, small business management, financial management and business law.

A combination of classroom instruction, work experiences and field projects furnish a sound background in business structure and economics for the job-seeking graduate.

Graduates of the program receive a marketing management diploma with specialization in marketing administration, or entrepreneurship.

Program graduates receive a diploma.

DTAE Program Resources

Program Requirements
Applicants must meet general admissions requirements, and must also:

1. Present official documentation of an acceptable accredited high school diploma, GED, or acceptable college credit.
2. Present acceptable COMPASS/ASSET scores taken within the last five years, or SAT, ACT or CPE scores taken within the last seven years.

Curriculum
Credits required for graduation: 90

	Core Courses		Credit Hours
	EMP 153 Student Success		2
	EMP 100 Interpersonal Relations and Professional Development		3
	ENG 111 Business English		5
	ENG 112 Business Communications		5
	MAT 111 Business Math		5

	Occupational Courses		Credit Hours
	MKT 100 Introduction to Marketing		5
	MKT 101 Principles of Management		5
	MKT 103 Business Law		5
	MKT 104 Principles of Economics		5
	MKT 106 Fundamentals of Selling		5
	SCT 100 Introduction to Microcomputers		3

	Marketing Administration Specialization Courses		Credit Hours
	ACC 101 Principles of Accounting I		6
	MKT 122 Buying and Merchandising Management		5
	MKT 108 Advertising		4
	MKT 109 Visual Merchandising		4
	MKT 110 Entrepreneurship		8
	MKT 130 Marketing Administration O.B.I. I		3
	MKT 131 Marketing Administration O.B.I. II		3
	XXX Technical Electives		9

OR

	Entreprenneurship Specialization Courses		Credit Hours
	ACC 101 Principles of Accounting I		6
	ACC 102 Principles of Accounting II		6
	MKT 108 Advertising		4
	MKT 110 Entrepreneurship		8
	MKT 122 Buying and Merchandising Management		5
	MKT 123 Small Business Management		5
	MKT 134 Entrepreneurship O.B.I. I		3
	MKT 135 Entrepreneurship O.B.I. II		3
	XXX Technical Electives		2

	Suggested Courses for Electives		Credit Hours
	BUS 101 Beginning Document Processing		5
	CIS 101 CIS Keyboarding		3

» * The student's actual curriculum may vary somewhat from the outline above.